Importance of Branding for PropTech Startups

Up&Up is a real estate platform allowing renters to make their money go further. By making every resident a part-owner in the home of their choice, Up&Up helps them build a nest egg whenever they’re ready to buy their home or cash out.

We’re joined by Benedict Wong & Spencer Granelli & Zain Jaffer in this episode. We cover: - Up&Up a scalable global business model! - Valuation increase in proptech startups - Focus points for a PropTech Startup - How to find the right type of investors - First-round funding experience for PropTech Startups - Significance of Branding for PropTech Startups