Using The Metaverse To Educate Others On Causes
The Metaverse is a great place to spread information. This episode explains how the use of virtual worlds can be helpful to educate people about social issues and causes. We talk about creating an immersive experience that will make people feel like they are there and help them experience it.
SuperWorld is an augmented reality (AR) virtual world geographically mapped onto the real world, allowing users to create, discover and monetize AR content.
The SuperWorld virtual real estate platform is mapped over the entire surface of the globe, allowing users to purchase —literally—any place on Earth. From skyscrapers and stadiums to historical monuments and iconic structures, including wonders of the natural world, when you step into SuperWorld, you’ll truly make a world of your own.
Know More About SuperWorld Here superworldapp.com
Using The Metaverse To Educate Others On Causes
Many of our readers are from the traditional real estate world. They are interested in many of these episodes because we cover the cutting edge of technology. It is not that far away though, in my view. If anyone has children, it is crazy. I got kids who want to tune into Roblox every day. They have got all their friends who are tuning in at 7:00 PM. They are playing games in the virtual.
You can call it a metaverse if you want. It is not quite decentralized. It is more centralized. They are going in and playing these virtual environments. I was thinking about getting a dog. For anyone who is reading, I live in this two-fold condo. It is difficult to get a dog because you are in an apartment-condo building.
I was on Google browsing for potential dogs I could buy. I typed it in and Google lets you place a life-sized version of that dog in your home. I used to give examples of you buying something on Amazon and you are not sure how it is going to look. I do that frequently. I am not sure how that is going to look. I can place it on my desk and see it but this was just an emotional connection like, “Look at that.” I also ended up placing a giant Pounder in my living room. We adults become goofy creatures when we can play with the virtual environment.
Some of the most conservative grown men, adults and women could become big kids when they are placed in the metaverse. They do not have to have their real identity. They can let go, place objects and have fun. To end up, give me the most fun example you can give me of what is happening on your platform. If it is not your platform, maybe the metaverse overall.
One thing that I can expound on a bit is there are other virtual worlds out there. Sandbox is an amazing one and also Decentraland. At SuperWorld, what we have seen is we are this gateway. A lot of people do not know about the metaverse, what AR/VR, AI or Web3 means and how those get into their lives. What they find is they know places they live, work, go out or stadiums. They get a wallet, put some Ether in it and go buy land. They are ready to create things in SuperWord, get into AR and VR, maybe get into other NFTs and go into another virtual world.
We are very close to Sandbox as well. We have a very strong linkage there and to Animoca, which is the company that owns Sandbox as well. What we are building is this pathway to these other places that people want to go but we are focused on the real world. One of the coolest things that we are working on or things that we have done is placing content in real-world locations that exists also in the real world.
Technology needs to meet us where we are and where our brain physiology is.
An example of that is at Miami Art Week, Art Basel, where we were covered in the New York Times because artists were able to put their artwork in real-world locations like the convention center, on the street and all over the place, alongside physical works of art that art goers were there to see as part of Miami Art Week.
It’s an example of someone who is wanting to build a livelihood as an artist but they are not able to get into Miami Art Week or not even able to make it to town but are able to utilize SuperWorld to place art alongside some of the top artists in the world. All you need to do is go to our map or application and you are able to view that art. You can even buy it virtually whether it is structured as an NFT or on a website. You are buying it and then mailing it to your house.
I gave you an example of the 3D yacht and Barbados building an embassy in SuperWorld. To conclude that question, one of the coolest things was in the c, we created digital art and tribes who had been at war for 500 years. We put that art in their native habitat in the Amazon jungle. You could view their artwork from anywhere in the world. We did that to educate people about what is happening in the Amazon.
There is a very terrible invasion of Ukraine that has gone on. People around the world do not know the gravity of what is happening there. It’s being able to visualize these types of scenes in your city and downtowns and be able to have this empathy with what is happening in the world. There is also a very powerful way to educate people about what is happening in other parts of the world. There are a few examples but this technology is a start.
I published an article on Entrepreneur.com that got quite a lot of traffic and created a buzz. My view was quite strong, which was that the metaverse is being misused as a term. It is confusing for real estate people. I like to be cynical at times but SuperWorld is legitimately the first company I have seen that does a good job at bridging the concept of a metaverse in real estate.
Otherwise, prior to knowing about you, my view wasn’t very much like the disconnected world that a metaverse is a very gaming, entertainment-centric world and the parallels to real estate fall apart. It is misleading, confusing people and attracting the wrong type of people. I am not dismissing the metaverse. I love the metaverse but speaking about fun ideas, here is an idea I am sure you have thought of as a business idea or a future idea.
I did not come up with it now. I came up with it when I was a kid. I used to love Grand Theft Auto. I loved playing GTA. GTA would be based in locations like LA. I had always wished, “Why cannot it be based on my local neighborhood?” What comes to my mind as we have been speaking is, “When you talk about this unlimited number of filters, what if there were filters like games?” This came from gaming with Pokémon GO. You could have unlimited versions of Pokémon Go but it could be the GTA version or whatever other version you want to create. That is gaming.
You gave an example of Ukraine here, which is powerful. If I were going to discover what is happening in Ukraine in a certain area, where would I go? The satellite imagery I have access to is out of date and is proprietary and very well guarded sometimes. I am not going to go there physically. That is dangerous. I have to go on Twitter and browse. Whereas if you could go to that very location you are concerned about, any number of people could create filters and show you what is happening.
To me, that is where the potential of the metaverse comes to life. Surely, it has been easy to dismiss the metaverse, especially for folks that are very brick and mortar focused, which is why I love PropTech. It is the cutting edge of real estate but there seems to be a lot of potential real-world applications. We gave a few there. Are there any concluding comments from that?
A very powerful aspect of what we are creating here is the ability to discover content in the places where that content natively sits and be able to think about it from a locational type of perspective, as opposed to browsing a list on a web page or looking for videos with keywords. If we are moving to the internet of locations, it would be nice to be able to go to the location and find what you are looking for. That is very native to how we work as humans.
Here’s one final analogy for memory techniques. A lot of people will sometimes visualize a journey they are going on. They will take that journey every day that they go on and place random objects. Each object might represent a number. People have used this memory technique to memorize insane sequences of numbers. That is just numbers as an example.
Our brain is structured in this way. Technology needs to meet us where we are and where our brain physiology is until we are able to create know crazy DNA version robots of ourselves for the future at least. This seems to be a great opportunity. It has been a pleasure speaking with you, Hrish. How can people reach you? Is there any type of person you would like to connect with? We have a lot of readers. If anyone reads this, who would be your ideal person and how could they reach you?
It's very important to have that dialogue with your audience because that's how we can learn.
I am accessible all over. I am on Twitter, Hrish Lotlikar, LinkedIn and Instagram with the same name. We have a website, SuperWorldApp.com. You can find me there. Your audience is very interesting for us because I have spoken at several real estate conferences. I am speaking at Georgetown. They are the Steers, a real estate division in their school of business there. The real estate industry is very interested in what we are doing. We have so many inbound requests from real estate agents who want to get into virtual real estate and the applications to the real world. We have several PropTech investors already invested in SuperWorld.
For me, it is very important to have that dialogue with your audience because that is how we can learn what the challenges are of this space, what people are concerned about for the future of the industry, what their hopes and aspirations are and what ways that we can build the platform that will ameliorate people’s livelihoods in the industry in terms of real estate development, brokerage, sales and agencies.
For me, I would love to have your audience or anyone who understands the mission of what we are doing get involved in the platform and help us build and understand the best ways to build SuperWorld so we can empower people in your industry and people in general. Our mission is to build a better world. We are always down to figure out ways that your audience might have to do that. I would love that. Thank you.
Thank you so much for coming to the show, Hrish.
Thanks so much, Zain. It is a pleasure and an honor to be here.
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About Zain Jaffer:
Zain Jaffer is an accomplished executive, investor, and entrepreneur. He started his first company at the age of 14 and later moved to the US as an immigrant to found Vungle after securing $25M from tech giants including Google & AOL in 2011. Vungle recently sold for $780m.
His achievements have garnered international recognition and acclaim; he is the recipient of prestigious awards such as “Forbes 30 Under 30”, “Inc. Magazine’s 35 Under 35,” and the “SF Business Times Tech & Innovation Award.” He is regularly featured in major business & tech publications such as The Wall Street Journal, VentureBeat, and TechCrunch.
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