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Moving From One Business Segment To Another: Generalization vs. Specialization

Every company starts small. But, as you grow, where do you go and why? Learn about the different types of business segments and how changing from one to another affects your marketing strategy.

In today's video, we'll discuss how you can move from one business segment to another. Some companies can do this easily, while others find it much more difficult due to various factors. But either way, learning how to navigate this transition will help you make more money in your business and ultimately help you grow faster.

Knock is defining a new category in the Multifamily Tech Stack: The Intelligent Front Office. Commercial multifamily owners & operators have lacked the software platform needed to attract, convert, and retain customers efficiently for too long. Knock provides the workflow tools and insights needed to optimize every stage of the revenue lifecycle! It has proudly served over 2M units operated by the fastest growing property management organizations in multifamily.

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